Welcome to GoogleNet! Hitwise recently mentioned that Google controls over 1/3 of UK web traffic. With that much usage data, if you were Google, would you use usage data in your relevancy algorithms? An Army of Google Search Editors They could easily use algorithms to detect sites that they send a lot of traffic to [...]

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As the phenomenon of local business ratings and reviews becomes more “institutionalized” and important, efforts are popping up to help businesses cope and/or take advantage of the trend. Merchant Circle is one business in the local space that has positioned itself as a platform for SMB “reputation management” as well as marketing. Local search provider [...]

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Microsoft has introduced enhanced mobile product search, at m.live.com. It shrinks down the content from the desktop product search into a bite-sized mobile presentation. You get images, reviews, product specifications and features. These things don’t come up for every category; however it’s a very nice presentation of information, and the available categories should grow rapidly. [...]

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The Algorithm. If an SEO had a nickel for every time that phrase was mentioned in a day… Over time we’ve become more comfortable with the main triggers that affect search rankings. But, it’s leveraging the sum of all factors that can really give you an advantage over the competition. This week’s infographic explores the [...]

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By now you have probably seen a bunch of talk about Twitter. And after all of this talk you might be still thinking: OK, so what the heck is Twitter really and why should I care?How is it going to help my business at the end of the day? Rather than writing this column myself [...]

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