There are plenty of business processes where the development of a set or list of “Best Practices” makes really good sense. But what about link building? Is/are there a core set of link building best practices that really work? Fourteen years of link building for 1,000+ clients indicate to me that the [...]

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Below is what happened in search today, as reported onSearch Engine Land and from other places across the web.
From Search Engine Land:

Search Biz: Diller Keeps IAC Control; Googlers To Facebook; Google Earnings Downgraded & More IAC stays in Barry Diller’s control. US government agencies look to Google’s search hardware to find information. Google’s hotel-industrial complex [...]

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Posted by Sarah Bird, Esquire
May It Please the Mozzers,
Welcome to Legal Monday! (It’s still Monday, right?) My goal is to present a checklist of legal issues and trends surrounding affiliate marketing. I hope this will be interesting to both merchants and marketers.
Affiliate marketing has unfortunately gained a bad reputation for being particularly high risk. [...]

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Microsoft executives, worried that theplan to acquire Yahoo for an estimated $40 billion might not happen, have hatched an alternative plan that might bring about success over Google at a much cheaper cost. To win in search, Microsoft may pay people not to use Google. And pay a premium, up to $1 million per year, [...]

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Storus Corp just successfully sued another advertiser for use of a trademarked term in the ad copy. This is the first time that I have seen a company sue another advertiser directly without relying on Google as the intermediary for filing trademark exceptions.
As PPC advertisers, this affects us dramatically.
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More: continued [...]

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