Kara Swisher reports that Yahoo’s former senior vice president, Tim Cadogan, is taking the CEO post at OpenX (formerly OpenAds, formerly PHPAdsNew).
Cadogan has been with Yahoo for five years and before that was at GoTo.com. He was the senior vice president for ad products and was instrumental in Yahoo Panama launch. Cadogan was [...]

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The Wall Street Journal reports this morning that Yahoo’s second largest shareholder, investment firm Legg Mason, characterized Microsoft’s recent ultimatum letter as a tactical “blunder” and said it would support Yahoo’s independence if Microsoft maintained or lowered its current offer.
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By now, many B2B marketing professionals know the basics of content optimization and how to make a site search-friendly. With that complete, their focus turns to link building. While that’s an admirable pursuit, it may not yield the maximum results if unaddressed website issues aren’t resolved. Here are some of the most common mistakes we [...]

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This is pretty cool. Google launched App Engine, which lets you write code for a web application, then Google takes care of the scaling/failover/logistics-type issues. You can store your data in a Google Bigtable using the Google File System (GFS). There’s a bunch of App Engine APIs to simplify things like sending email and fetching [...]

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Google offers Google Analytics. Microsoft has its "Gatineau" or recently renamedMicrosoft adCenter Analytics service in beta. So I suppose it was inevitable that Yahoo get in on the web analytics action. The companyannounced today that it is acquiring Tensa Kit, which produces theIndexTools analytics service.
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