Posted by Danny Dover
For as long as I can remember, the best way for me to learn has been to do. I have gone through countless checklists while trying to understand search engine optimization. The following is a compilation of the most useful checklists I have completed in order to learn SEO. My intent is [...]

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Posted by rebecca
For today’s Social Wednesday, I thought I’d share an interesting case study. My boyfriend works for Payscale, a salary and compensation information website (hey, he’s my boyfriend, so I gotta throw them a good link). One day while I was at work, Jason (aka Manstery Guest) IM’d me and told me about this [...]

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So Yahoo’s going to partner with Google for a test of search ads? Better be only a test, Microsoft seems to be saying. Microsoft General Counsel Brad Smith just put out astatement suggesting that any partnership would likely be opposed on regulatory grounds, as Google would get more than 90 percent of the ad search [...]

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Posted by rebecca
Yesterday I spoke at the Shop.org Online Marketing Workshop. I had previously spoken at a Shop.org summit in Las Vegas last September, and Larry Joseloff invited me and my fellow panelists back for another session. Our topic was "Keeping the Customers in Focus: Customer-Centric Search and Affiliate Marketing." Allan Dick from Vintage Tub [...]

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From their press release:
Yahoo! Inc. a leading global Internet company, announced today that it will begin a limited test of Google Inc.’s AdSense for Search service, which will deliver relevant Google ads alongside Yahoo!’s own search results. The test will apply only to traffic from yahoo.com in the U.S. and will not include Yahoo!’s extended [...]

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