Double-duty with this post about ourSMX Advanced search marketing conference happening June 3 & 4 in Seattle. First, some of our session coordinators are still looking for some good pitches. Second — with more than half our tickets sold, consider this early warning that if you don’t register soon, you may miss out as happened [...]

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A new research paper from Microsoft looks at how surfing behavior — as logged by a search toolbar — can be used to improve search results.
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Bill Slawski analyzed a newly published patent application by Google named Rendering Advertisements with Documents Having One or More Topics Using User Topic Interest Information.
In short, the patent application documents methods Google can use to make Google’s contextual ads, AdSense, more behaviorally relevant to the user based on Google Toolbar data. Of course, this [...]

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Eric Goldman reports that a US District Judge in Florida ordered an advertiser using a trademark term to use the negative keyword option, to ensure that they would no longer bid on that term in the future.
The judge ordered the defendant to stop using the word “ORION” in their search ad campaigns, by [...]

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It’s Monday morning and there are no official statements from either Microsoft or Yahoo on the passage of the Microsoft-imposed three week deadline to respond to its takeover offer. (The deadline passed on Saturday.) The Wall Street Journal has a quick assessment of where things stand. Silicon Alley Insider also posts (picking up on an [...]

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