A variety of interesting research papers on search have come out of WWW2008, the 17th International World Wide Web Conference. Some I’ve blogged already. Below is a rundown on those andsome other papersthat may be of interest. For the attention-challenged, I’ve also included my now patented "Twitter" summary for some of the interesting or more [...]

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Posted by Sarah Bird, Esquire
May It Please The Mozzers,
Pssst.  I’ve got a secret. It involves the hokey pop culture phenomenon, The Secret, and the controversial SEM, Dan Hollings.
Okay. I lied. It’s not a secret. In fact, the whole nasty mess is public record because the owners of The Secret are suing their former [...]

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Double-duty with this post about ourSMX Advanced search marketing conference happening June 3 & 4 in Seattle. First, some of our session coordinators are still looking for some good pitches. Second — with more than half our tickets sold, consider this early warning that if you don’t register soon, you may miss out as happened [...]

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A new research paper from Microsoft looks at how surfing behavior — as logged by a search toolbar — can be used to improve search results.
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More: continued here

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Bill Slawski analyzed a newly published patent application by Google named Rendering Advertisements with Documents Having One or More Topics Using User Topic Interest Information.
In short, the patent application documents methods Google can use to make Google’s contextual ads, AdSense, more behaviorally relevant to the user based on Google Toolbar data. Of course, this [...]

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