Eric Goldman reports that a US District Judge in Florida ordered an advertiser using a trademark term to use the negative keyword option, to ensure that they would no longer bid on that term in the future.
The judge ordered the defendant to stop using the word “ORION” in their search ad campaigns, by [...]

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It’s Monday morning and there are no official statements from either Microsoft or Yahoo on the passage of the Microsoft-imposed three week deadline to respond to its takeover offer. (The deadline passed on Saturday.) The Wall Street Journal has a quick assessment of where things stand. Silicon Alley Insider also posts (picking up on an [...]

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Last week, I covered an interesting observation at a Google Groups thread, where some individuals noticed Google Sitelinks showing up for a site in the 60th position. At the end of the thread, I noted that Googler, JohnMu, told the webmaster that he may want to join the -60 penalty thread for more [...]

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I’ve personally never found Google Product search all that useful, but hopefully that will change now. Google Operating System reports that Google Product Search has undergone a redesign, of some sort.
In the past, Google Product Search just showed you results but did not group stores offering to sell the same product, with [...]

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Yahoo recently announcedthat they are moving away from a $0.10 fixed minimum CPC to a variable minimum bid. However, there are some differences in how Yahoo calculates minimum bids tcompared to AdWords. These differences are important to note as you switch between these PPC engines so that each account is properly optimized for each engine [...]

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