Everyone managing cost-per-click (CPC) campaigns lives by three magic letters that can make the difference between a friendly pat on the back and a hefty push on the back… out the door. Those letters are ROI (return on investment). Put another way, are you bringing in more money from your CPC campaigns than you [...]

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Most locally-oriented sites focus their natural search optimization efforts on the big cities of the world — metros like New York, Chicago, and Los Angeles. Yet there is a lot of traffic to be found in the long tail of search queries involving the many tens of thousands of [...]

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Posted by randfish
I’m currently working on re-authoring and re-building the Beginner’s Guide to Search Engine Optimization, section by section. You can read more about this project here.
How & Why "Great" Sites Rise to the Top of the Search Results
The search engines are in a constant quest to better their results by providing the "best" possible [...]

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In the US marketers may use competitors’ trademarks as keywords, so long as they don’t appear in the ad text itself. Previously Google used a more restrictive policy in the UK, not allowing use of competitors’ trademarks at all. Last month the company changed its UK rules to conform to the more liberal US policy. [...]

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Whenever people say there’s a new Google penalty, often there’s not confirmation from Google that such a thing exists and even other webmasters may disagree that the penalty does exist. But with the -60 penalty that’s going on, there’s more clues that make me thing this is indeed real.
First, let me start by explaining [...]

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