Most search marketers focus on Google, Yahoo, and Microsoft. But B2B search marketers also have a growing number of vertical search options. Clicks and leads from these vertical search sites may not yield the same traffic as general search engines, but the percentage of qualified traffic and conversions can increase dramatically with leads from [...]
SearchCap: The Day In Search, May 7, 2008
Below is what happened in search today, as reported onSearch Engine Land and from other places across the web
From Search Engine Land:
The Big List Of Major B2B Search Engines Most search marketers focus on Google, Yahoo, and Microsoft. But B2B search marketers also have a growing number of vertical search options. Clicks and leads from [...]
Customer Service Protocol 101: The Revised Edition
Posted by Jane Copland
I apologise for another Facebook-centred post, but something interesting happened to me this week. I also realise that it is a bit strange to title an original post, "The Revised Edition," but this is indeed a complete re-write of my first draft. My initial post was titled, "Cusomter Service Protocol 101: Threaten [...]
From My Inbox: Some Search Tools To Checkout
After Yahoo-Microsoft madness, a bit of a lull. So I’m cleaning out my inbox and wanted to mention a few items that might be of interest. Below, a way to quickly search blogs & social media sites all at once, a new video search tool, a study into automatic search queries, an awesome Twitter search [...]
Developing In-House SEO Functionality
My last Search Engine Land post, In-house SEO functionality resonated with many in-house SEOs. “Eletitor” commented on the necessity of getting the entire management team on board for in-house SEO success. Kevin Cheng mentioned the need for preparations prior to hiring any in-house SEO, as well as the bureaucratic red tape that can hinder [...]
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