As the competition in search becomes more sophisticated refining tactics becomes more important than ever. For online retailers, bidding by margin is all but essential. Every firm has a different marketing objective: some look for maximum ROI, some are willing to spend to break even in hopes that future orders will drive the profit, others [...]

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Below is what happened in search today, as reported onSearch Engine Land and from other places across the web From Search Engine Land: 10 Steps for Digg Success When You’re the Villain If you’re using Digg as a linkbaiting tool then you’re perceived as a villain. Everyone from Digg itself, to the community, to other [...]

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Google’s John Hanke keynoted the Where 2.0 conference this morning and discussed the development and evolution of the “geoweb.” But he also announced that KML files (now a public standard) and GeoRSS data (I believe) being indexed by Google are now going to be available to third parties via the Google API. That means things [...]

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The Delicious Blog announced the release of a new beta version of the del.icio.us bookmarks extension for Internet Explorer. The new version helps the IE version catch up with the Firefox version, which was released on April 30th. Click to continue reading…

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Posted by Danny Dover About two weeks ago Rand and Scott posted a Whiteboard Friday explaining how to get an SEO job. I think it is a great resource for SEOs who already have a lot of experience, but what about those who don’t? How are the inexperienced supposed to get their first job at [...]

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