As the competition in search becomes more sophisticated refining tactics becomes more important than ever. For online retailers, bidding by margin is all but essential.
Every firm has a different marketing objective: some look for maximum ROI, some are willing to spend to break even in hopes that future orders will drive the [...]

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Below is what happened in search today, as reported onSearch Engine Land and from other places across the web
From Search Engine Land:

10 Steps for Digg Success When You’re the Villain If you’re using Digg as a linkbaiting tool then you’re perceived as a villain. Everyone from Digg itself, to the community, to other self-proclaimed social [...]

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Google’s John Hanke keynoted the Where 2.0 conference this morning and discussed the development and evolution of the “geoweb.” But he also announced that KML files (now a public standard) and GeoRSS data (I believe) being indexed by Google are now going to be available to third parties via the Google API. That means things [...]

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The Delicious Blog announced the release of a new beta version of the del.icio.us bookmarks extension for Internet Explorer. The new version helps the IE version catch up with the Firefox version, which was released on April 30th.
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Posted by Danny Dover
About two weeks ago Rand and Scott posted a Whiteboard Friday explaining how to get an SEO job. I think it is a great resource for SEOs who already have a lot of experience, but what about those who don’t? How are the inexperienced supposed to get their first job at an [...]

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