Posted by Jane Copland
I don’t often get indignant about websites. Even bad ones. Sometimes I complain about what passes for Web 2.0 genius, but I have a problem with one particular site I’ve come across lately. I find Spock.com vaguely appalling.
Spock  is a social networking / people search site which allows anyone to edit anybody [...]

continue reading.....

Many B2B search marketing programs are designed to generate online registrations, inquiries and leads. Typically, something of value (such as a white paper, product demo, or presentation) is offered in exchange for personal contact information. Today I’ll offer three tips to enhance the value of these downloadable assets and generate more online registrations.
Click [...]

continue reading.....

When you hear the phrase “in-house SEO expert” or “in-house SEO,” certain things immediately flash to mind. There’s the glamour bits built around the perceptions fostered from hearing of six-figure salaries, or direct involvement in big projects and depth of contact many in-house search marketers seem to have within the executive workings of [...]

continue reading.....

Google has announced a new earth imagery update has been pushed out to their mapping product. With that update, Google has updated their Manhattan images, which includes higher quality images, better naming of specific buildings and areas, plus Google has begun blurring the faces of people in their street view images.
The “new face-blurring technology” [...]

continue reading.....

Most Yahoo! Search Ad Clicks Are NOT From Yahoo!
Danny Sullivan mentioned Efficient Frontier research which stated that 55% of Yahoo! Search ad clicks from last week were from syndication partners.

Arbitrage Clicks Have Less Value
If you normalize the above Yahoo! numbers you will see that search clicks convert nearly twice as well as their syndication [...]

continue reading.....