In The Trenches is a weekly spotlight of tips, tricks, and news about the tools search engine marketing professionals use to give them a leg up on the competition. Today: Search engine accreditation programs, today’s in-depth look, “Google Tools, Part 2″ and this week’s free tips and tools.
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Posted by rebecca
Lately I’ve been thinking about newsletters because I have no life and this job occupies my time 24/7. Just kidding…kind of. Actually, SEOmoz has been sending out monthly newsletters to PRO members for a few months now, and it’s made me start to look differently at the newsletters I receive. What do I [...]

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Below is what happened in search today, as reported onSearch Engine Land and from other places across the web.
From Search Engine Land:

Search Biz: Guerilla Artists Protest Google, Search Tops Online Spending Categories, Google Potentially Moving Mini To The Cloud, Predictions About Google Consumer Marketing Other than discussion of online advertising revenues, it’s an all-Google day [...]

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iCrossing reported noticing that Google is showing a green user interface within the Google Directory search results and also, in some occasions, for main Google web search results.
The most shocking green interface is when you look compare the typical blue bar to a green bar, when Google is showing yellow ads. Here [...]

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Dear Carl. We here at Yahoogot your lettertelling us how much we suck. We think you suck more And let us tell you why. That’s the short summary of Yahoo’sresponse to Carl Icahn’s letter yesterday telling Yahoo he will fight to oust their board and do a deal with Microsoft, assuming Microsoft is still willing. [...]

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