Yahoo responded late last night to Microsoft’s statement that it had proposed a new deal but something less than a full acquisition. The Yahoo response was boilerplate and bland and betrayed nothing about Yahoo’s potential receptiveness to a scaled-back deal. The speculation and rumor is that Microsoft wants to buy Yahoo’s search business and/or that [...]

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The NY Times has a wide ranging article that discusses online ad trends and the apparent weakening of the display segment, which is roughly 21 percent of online ad spending. The article discusses how marketers are looking for measurable results and concrete audiences and in that context niche networks/sites are attracting ad dollars and general [...]

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By the way, according to this page, it sounds like Google will webcast a press event starting quite soon. You can watch the Google Factory Tour live from 9:30 to noon Pacific time. I’ll probably keep the webcast open in my browser to listen this morning.
More: continued here

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Google has announced that they will now support the ability for advertisers to track their ads using third party advertising tags. This new feature is only available within Google’s content network (aka AdSense) and only available for North America based advertisers.
In the past, the only way to track your impression data was to trust [...]

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There are a handful of companies that have been building local product inventory databases, many of them under the radar. They include Krillion, NearbyNow, Shopatron, Where2GetIt, Channel Intelligence and ShopLocal. Krillion was the first to start syndicating that data. But NearbyNow is now going to take its billion product database and make it available in [...]

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