In my colleague Matt Lester’s recent Search Engine Land column he discussed ten tips for a more effective paid search campaign. For this article, I’ll follow up Matt’s advice with ten tips to help you develop a more effective Search engine optimization (SEO) campaign. But before we dive into the tips, let’s [...]

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I’m at the “Google Factory Tour,” which is presenting bloggers and the press with an update on the state of search and search-related product development at Google. Apparently there are going to be some updates on Google Health later. The first announcement today, however, is about the integration of image ads (with text) in Google [...]

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Posted by Glen Allsopp
There are over 200 million blogs online, thousands of review sites, sites specific to leaving feedback about companies, and thousands of forums on any topic imaginable.
People can talk about whatever they want, pretty much wherever they want, and with so many people “conversing online,” a lot of that conversation is involving brands [...]

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What would Sunday afternoon/evening be lately without more intrigue in the MicroHoo drama? Today was no exception as Redmond issued a cryptic statement that says it’s offering to join forces with or acquire some of Yahoo — potentially the search business — in a deal short of the total acquisition previously contemplated.
Click to continue [...]

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Kevin Lee is the CEO of the search engine marketing firm Didit and an engaging speaker at many search conferences. While he loves his PPC, he also sells SEO videos on his personal blog. We recently chatted back and forth via email, and decided it would be a good idea to do an interview. Here [...]

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