The NY Times has a profile of several individuals behind the scenes at Google trying to monitor and safeguard the company’s financial performance and fine tune accordingly. The piece focuses on Nicholas Fox, who’s a key member of the “ads quality” team, and Hal Varian, chief economist at Google.
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Photo by Mike Blumenthal. Used with permission.
People tend to squeal with delight or its opposite when they see advertising in the wild for Google the company. It has happened precious few times: for Google Checkout, Goog-411 and most recently Google Transit, among a couple of other isolated cases. AdAdge covers Google advertising for Transit and [...]

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Posted by rebecca
My first triathlon was this past Saturday (it was a sprint), and it didn’t go so well. I figured there would be some way to use the experience as a lesson learned about SEO, so I thought about it for a bit and concluded that there is a lesson indeed, and it is [...]

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A Delaware judge presiding over shareholder litigation against Yahoo has denied the company’s request to maintain a seal over the complaint in the matter. (Complaints are typically public records unless the parties can meet a high bar to keep them confidential.) The news was first reported by Reuters and Barrons.
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For all the excitement aboutMicrosoft Live Search Cashback, I think anew announcementout today is far more important to Live Search’s potential growth. It will be the default search engine on Hewlett-Packard computers sold in North America beginning in January 2009, winning the deal from Yahoo. HP is currently the world’s largest PC manufacturer and second [...]

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