Microsoft has said that between “2 and 10 percent” of site searches lead to a 404 error page. The company thus decided to create what it’s calling the “Web Page Error Toolkit.” It’s a web application that uses either Live Search (or another engine of the site owner’s choice) to provide a custom error page [...]

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Kevin Johnson, President of Microsoft’s Platform & Services Division announced the release of the adCenter Desktop Beta during an SMX Advanced keynote speech today. The software application allows advertisers to create, optimize and manage online campaigns with Microsoft. Previously advertisers were required to manage their campaigns through a web interface, a relatively less [...]

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The drama of whether Microsoft would take over Yahoo has been replaced by the drama of whether disgruntled shareholder/opportunist Carl Icahn can win a proxy fight to replace Yahoo’s board and install his own slate. Reuters reports today that a successful fight would include removal of current Yahoo CEO Jerry Yang.
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Posted by Danny Dover
Creating viral content for social media is always a gamble. Seemingly great pieces can unexpectedly flop while poorly written blog posts and strange images can go viral without any effort from the creator. In most ways, the success of viral marketing is out of the hands of the marketers. Yet, smart marketers, [...]

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Maile Ohye at the Google Webmaster Central Blog has “defined” what Google considers to be IP delivery, geolocation and cloaking.
On the geolocation front, Google recommends you treat “Googlebot as you would a typical user from a similar location.” So, if Googlebot’s IP is coming from California, then serve up the same page you would [...]

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