“We didn’t get to paid search first, and it turns out that’s the best part of the market,” Microsoft CEO Steve Ballmer told Washington Post Editors as part of a meeting that explored a range of topics. Among other things, Ballmer discussed Microsoft’s strategy and mission statement, why it aspires to be competitive in search, [...]

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As we’ve covered earlier, Google’s updated its icon recently to one it said reflects a “simple, playful and unique” brand. Today, the company has blogged more about the design change and calls for ideas from others. Good. Sorry, that new icon is just ugly to me, no matter how much design work when into it. [...]

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Posted by Danny Dover (WARNING: This post doesn’t offer any SEO advice. If you are looking to learn something, feel free to skip this. Thanks!) After every search conference it has become a tradition for a mozzer to write up some kind of creative recap. In the past, these have included Comics, “Overheard at…” and [...]

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I have worked with some large multi-national brands who had multi-lingual sites, but they typically hired us for English optimization, and never really asked for much more than general advice and strategies (internal link flow, subdomains vs unique domains, etc.) when it came to other languages and cultures. I noticed a few differences between Google.com [...]

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Posted by Jane Copland I always find it difficult to begin conference recaps. To me, they always sound trite. They’re the high school English class equivalent of the forced short stories that begin, "We packed up the car to go to the beach…" Thus, my complaining about beginning conference recaps is how I’ve chosen to [...]

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