According to Reuters presumptive Republican nominee John McCain is using Google as a tool to do background checks on potential running mates: “You know, basically it’s a Google,” he said to laughter at a fund-raising luncheon when asked how the selection process was going. “What you can find out now on the Internet — it’s [...]
Landing Pages: Part of the Site, or Part of the Ad?
Quick question: how do you think of your landing pages?
(a) As part of your site.
(b) As part of your ads.
When you reflect on it, the answer probably should be a little of both. For most online marketing campaigns, landing pages are transitional — a bridge from the ad to the site, or to some specific [...]
Building Bricks: Keyword Discovery Process for Small Businesses
Posted by rishil
As I have often stated, I work with many small clients, especially in the medical field. There are few problems associated with this market, none of them unique, but they’re a pain to deal with for the revenue that you make on taking on small clients.
1. Explaining SEO– It’s hard enough to explain [...]
4 Hidden Benefits to Monetizing via Google AdSense
In the past I have been a bit hard on AdSense, stating how it cannibalizes publishing, but there are some up sides to Google’s AdSense too. Many people talk about the ease of implementation, scalability, and lack of maintenance cost, but 4 more rarely talked about benefits are…
Safety From Google Editors: Since AdSense is a [...]
The Beginner’s Checklist For Search Conferences
Posted by Danny Dover
J. K. Rowlings (She wrote a little book called Harry Potter) recently gave the commencement speech at Harvard University. She spoke about the power of failure and the incredible potential of imagination. It was a great speech that left me with one powerful lasting gem. She pointed out that humans are unique [...]
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