In The Trenches is a weekly spotlight of tips, tricks, and news about the tools search engine marketing professionals use to give them a leg up on the competition. Today: News from the search engines, today’s in-depth look, “Tracking Your Conversions on the Engines” and this week’s free tips and tools.
Click to continue reading…

More: [...]

continue reading.....

Posted by willcritchlow
It’s a movie theme here on SEOmoz this week. After Rebecca’s post on real movies, I’m going to talk about an imaginary one. It’s a movie that would go straight to DVD, but might nonetheless be compelling for those of us who are search geeks.
It’s a battle between monsters [...]

continue reading.....

I was just forwarded an email from a popular internet marketing list where a company gave people linking at them a chance to win $500 or $1000 for linking to them.
For each link you put on a page online, before May 30th, 2008 midnight you could have entered into a draw for the cash prizes. [...]

continue reading.....

Posted by great scott!
This week SEOmoz Global Associate, Will Critchlow, talks about one of his many areas of expertise: Reputation Management.  We’re not talking about press releases and public statement, this is about controlling the SERPs, stealth style. 
Whether you’re playing offense or defense, controlling the search results for yourself or your clients can be [...]

continue reading.....

There are two views of the just-announced Yahoo reorganization. An upbeat assessment sees it as an instrumental step toward realizing Yahoo’s broad platform ambitions; a more skeptical perspective sees it as yet another run at streamlining the organization in the wake of the upheavals of the failed Microsoft acquisition bid and the departures of key [...]

continue reading.....