Rich Schefren recently interviewed Dan Ariely. The recording is freely available online here. In the call Dan highlights how companies can increase perceived value and get their customers to spend more by creating a decoy offer, which is discussed in the first chapter of his Predictibly Irrational book.
The decoy marketing offer introduces false [...]

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One of the easiest ways to scale a business model is to rely on user generated content. This effectively turns readers into writers (free content) and marketers (brand evangelists promoting their own work). But at the same time it makes it hard for readers to keep reading all the content produced from those sources.
We [...]

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The SEO market is flush with free information, but many times the free information is factually incorrect, which can cost a lot of money to anyone building a business based on such information. The cost is not immediately readily transparent, but eventually it appears. By the time it does many people who lost money from [...]

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