For months there’s been anticipation that some or all of AOL would be sold. Talks between AOL and Yahoo have been ongoing, as they have with Microsoft to a lesser degree. But months ago AOL decided to separate its ISP business (8.7 million subscribers) from its advertising and consumer portal businesses. According to the Wall [...]

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If absurdist playwright Samuel Beckett were still alive he might be tempted to write a drama about the Microsoft and Yahoo non-merger that seems to keep generating news and speculation. Better yet, maybe living playwright David Mamet will take a crack at some point.
The latest justification for writing yet another post about whether or [...]

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Microsoft has announced a “back-to-school” promotion for using Live Search through the Live Search cashback portal. The promotion adds up to “double the cashback rewards on millions of products from hundreds of participating retailers.”
Example promotions include 36-percent off select shoes at Foot Locker, 18-percent off on Lenovo ThinkPad and 30 percent off [...]

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You’re hitting your pay-per-click (PPC) efficiency targets and everyone is pleased with the results. Congratulations, but are you wasting money in your PPC program? Averages often hide waste, and in this economy it may be worth taking a look at how you’re getting to that average.
Suppose you budget $200 to buy a DVD [...]

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Posted by Sarah Bird, Esquire
May It Please the Mozzers,
Continuing my mini-series on SEO/M contract clauses, today’s Legal Monday focuses on indemnification clauses. These kinds of provisions are standard in many consulting contracts. They can be extremely valuable or extremely dangerous in your contract. Therefore, it is very important to understand and use them intelligently.
Even if [...]

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