Local search is a term that describes more than just Internet Yellow Pages (IYP) and local search engine searches. It also includes offline searches for local businesses. The type of local search consumers use depends on their degree of need. When comparing the top 10 IYP and print Yellow Pages headings as we did in [...]

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Below is what happened in search today, as reported onSearch Engine Land and from other places across the web.
From Search Engine Land:

Live Search Promoting Again, This Time With “Cashback Back-to-School Deals”Microsoft has announced a “back-to-school” promotion for using Live Search through the Live Search cashback portal. The promotion adds up to [...]

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The Yahoo Search Blog announced the August 2008 weather report today. Sharad Verma of Yahoo Search said, “‘ll be rolling out some changes to our crawling, indexing and ranking algorithms over the next few days. As you know, throughout this process you may see some ranking changes and page shuffling in the index, but [...]

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With automated tagging, Web links can surprise from the Associate Press reports that the Yahoo Shortcuts feature aided in placing inappropriate content on AP’s content.
Yahoo Shortcuts is a feature that allows publishers enhance their content by adding Yahoo content around the words in the articles or blog posts. In this case, there was an [...]

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Posted by randfish
For this week’s tip (see #1, #2 and #3 in the series) , I thought we’d quickly run through an issue that, early in my SEO career, frequently confused me (and seems to trip up lots of sites today, too). The concept is simple - given a page that’s ranking well for keyword [...]

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