In The Trenches is a weekly spotlight of tips, tricks, and news about the tools search engine marketing professionals use to give them a leg up on the competition. Today: News from the search engines, today’s in-depth look, The Ultimate Guide to Search Marketing Optimization Part 4: Ten Vital Tech Resources, Compete.com, and [...]

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Yahoo has announced that they will begin giving their users the ability to opt-out of customized advertising on Yahoo.com. The feature will be added to Yahoo privacy center by the end of August.
This is an expansion of Yahoo’s opt-out program for third-party networks. This was done in response to the inquiry [...]

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Today is the day that the 2008 Summer Olympics kick off in Beijing. Here are the logos from Google, Yahoo and Ask.com for the special day:

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Posted by great scott!
UPDATE: Sorry for getting this up so late in the day, gang.  There were some technical issues with getting the video uploaded in a timely manner. -Scott
What a day! It’s our first Whiteboard Friday interview from our new Whiteboard Studios at Mozplex 2.0 (or the Mozoleum as our guest suggests). Who do [...]

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Below is what happened in search today, as reported onSearch Engine Land and from other places across the web.
From Search Engine Land:

Search In Pictures: Yahoo Indoor Golf, Los Lonely Boys Perform & Google Banner Vandalism In this week’s Search In Pictures, here are the latest images culled from the web, showing [...]

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