I got mentioned in the media 3 or 4 times last week and just finished my last interview (at least for a while). It is hard when you get used to doing interviews with friends or talking to the media because it is easy to be unprepared for the other. With reporters you have to [...]

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The Search Marketing Expo - SMX East agenda — featuring more than 50 sessions — is now posted. We’ve organized the program to make planning your conference experience easy.

Sessions are grouped into themed tracks based on your area of interest such as the Paid Search Track, Brands Track and Publishers & Agencies Track.
Sessions are [...]

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Lee Odden wrote Word Visualization on Search Marketing Blogs, where he used a tool named Wordle to show what the search blogs are actually talking about. Wordle forms a tag cloud of the most used words and phrases on a particular blog. The neat part is that Wordle allows you to select different [...]

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Perhaps for the first time ever I’m guilty of being slack. Either that or I’ve been seriously buried (a condition I’m sure most in-house SEMs are quite familiar with). Although there was some great liveblogging of SMX Advanced, nobody to my knowledge summarized key takeaways for in-house search marketers. So here are [...]

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Google is seeking to simplify and consolidate some of the multi-media content on Google Earth associated with particular places. Accordingly, it has created a “Places” layer that tries to bring together a variety of content on a single page about a place. A gray box, which Google likens to a “stack of photographs,” indicates one [...]

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