Below is what happened in search today, as reported onSearch Engine Land and from other places across the web. From Search Engine Land: Using Competitive Intelligence To Protect Your Brand Protecting your brand online is an ongoing activity. It requires hard work and due diligence. One area of concern is when others bid on your [...]

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Jesse from the Pink Cake Box sent me a screen shot of Google testing a different form of Google Sitelinks. Instead of showing Google Sitelinks under a search listing, Google was showing relevant blog posts from her blog. Here are pictures illustrating this: Click to continue reading… More: continued here

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Protecting your brand online is an ongoing activity. It requires hard work and due diligence. One area of concern is when others bid on your brand, or use your brand name in their ads. My current understanding of Google’s policy is that it’s OK to bid on a competitive brand name, but it is not [...]

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If you have a site you want to optimize for local searches, you generally want the site to appear in the web search local listing (Google Onebox or Yahoo! shortcut). Creating a page for your local listing could be a determining factor in your listing’s appearance. Below, an easy four step guide to creating a [...]

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Our newest Search Engine Land column, Industrial Strength, launches today. Industrial Strength is written by search marketers responsible for managing SEO for huge websites and running massive search advertising campaigns. Topics range from handling technical challenges to working with multiple key stakeholders and getting everyone to play nice together. The Industrial Strength column appears weekly [...]

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