Google has been changing the code used to display their search results a number of times over the past couple days. We recently updated SEO for Firefox and Rank Checker. Both should work as of now, and if any more SERP changes happen we will try to update the extensions as soon as possible.
If [...]

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In The Trenches is a weekly spotlight of tips, tricks, and news about the tools search engine marketing professionals use to give them a leg up on the competition. Today: News from the search engines, today’s in-depth look, Web Analytics for (SEM) Dummies Part 1: Basic Terminology, a Free Geocoding Tool and this week’s [...]

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Verizon, Google Close To Mobile Search Deal from the Wall Street Journal reports that Google and Verzion are close on a deal. The deal would make Google the default search provided for Verizon mobile devices. In the past, Verizon and other mobile carriers were reluctant to let Google or other search companies invade this [...]

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Below is what happened in search today, as reported onSearch Engine Land and from other places across the web.
From Search Engine Land:

Is Google Analytics Integrating AdSense Metrics Into Reporting Tool?Amit Agarwal reports that Google Analytics will soon be adding Google AdSense data to the web analytics package. Amit managed to secure [...]

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Amit Agarwal reports that Google Analytics will soon be adding Google AdSense data to the web analytics package. Amit managed to secure some screen shots of the AdSense related reports. The AdSense specific content seems to be found under the “Content” tab, and includes:
(1) AdSense ad clicks per page(2) AdSense Revenue generated per [...]

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