Register for SMX East today and get your ticket for the must-attend interactive and search marketing event of the year. You save $400 by registering now. SMX East will be held October 6-8 at the Jacob Javits Convention Center in New York City.
SMX East will deliver…
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Below is what happened in search today, as reported onSearch Engine Land and from other places across the web.
From Search Engine Land:

Google Now Searching For Synonyms Blink, and you might have missed it. Google’s now doing synonym searching. [...]

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A lot of times paid and organic search campaign results can look very different. Especially at launch, organic conversion cost will seem much higher as rankings and, consequently, ROI take time to appear.
This week’s infographic demonstrates how organic search campaigns can show more cost-effective long-term performance:
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Google announced that they are going to implement their Google Suggest search suggestion feature on Google.com. This change will help searchers find popular keywords that other searchers recently searched for.
Short Term Search Influence on Search
When this search suggest change is coupled with the recent launch of automatic matching and the new quality score update [...]

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Posted by randfish
This may seem like old hat to many SEOs, but it’s a tip that never fails to get an "oh yeah!" during client meetings. The concept is simple - in any given search engine optmization campaign, you are naturally going to form a list of high-traffic, (perceived) high value keywords that are an [...]

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