I love big sites. They are like sprawling mansions in a state of renewal and dilapidation at the same time. New kitchen, old bath. Sub-zero inside, rotten wood outside.
The longer a site has been around, and the bigger that site is, the more [...]

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Google Maps spam has been a major issue for a long time but it seems Google has taken a step to fight back. Mike Blumenthal reported that Google has added an official document named Local Business Center Guidelines. These guidelines are similar to the webmaster guidelines for web search and now also even [...]

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Google’s next blog post regarding web search is about search evaluation, basically how Google measures quality. Scott Huffman, an Engineering Director who is responsible for leading search evaluation, wrote the blog post.
In short, he explained that the evaluation process is comprised of two main elements:
(1) Human evaluators, actual people around the world trained to [...]

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One old-skool marketing technique that will always hold true is the value of the catchy headline.
The headline, given its power to convey meaning quickly, is more important than ever. Attention spans are limited. Media messages flood the channels. We’re busy. The function of the headline is to grab our attention and pull us deeper [...]

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Below is what happened in search today, as reported onSearch Engine Land and from other places across the web.
From Search Engine Land:

How Social Media Can Help Your PR Efforts The emergence of social media has been a game-changer for newspapers and magazines. On the one hand, they have seen their print [...]

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