One of the best pieces of advice I ever got from a seasoned Google AdWords mentor was to "not try and serve two masters within a single campaign." If your campaigns are like most, they have a fixed budget and are ROI driven. In this situation, we are constantly trying to ratchet down the cost [...]

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Powerset, the semantic search engine that Microsoft purchased in July, has been collaborating with Microsoft’s Live Search team on several projects designed to be released within 30 days. Microsoft is currently being testing them on a small, randomly selected audience. The projects include: Click to continue reading… More: continued here

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Live Search September 2008 Update Underway from the Search Engine Roundtable reports discussion at WebmasterWorld that Live Search is undergoing a major index and ranking update. The Live Search results seem to have changed, and webmasters and SEOs are taking notice. I personally noticed referral increases and drops from Live Search on some of the [...]

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Below is what happened in search today, as reported onSearch Engine Land and from other places across the web. From Search Engine Land: Powerset Teams Up With Live Search Powerset, the semantic search engine that Microsoft purchased in July, has been collaborating with Microsoft’s Live Search team on several projects designed to be released within [...]

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We have covered many but far from all of the Yahoo employees who have left the company over the course of the years. I wanted to add two more to the list of those who joined the “Yahoo Exodus.” TechCrunch has news on two people leaving Yahoo. The first is Yahoo’s project manager of the [...]

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