In The Trenches is a weekly spotlight of tips, tricks, and news about the tools search engine marketing professionals use to give them a leg up on the competition. Today: News from the search engines, today’s in-depth look, “web analytics for (SEM) dummies part 3: online resources to learn more, a free tool to double-check [...]

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Posted by great scott! This week Rand offers a follow-up to last week’s discussion of why niche sites with great content don’t always pull in the rankings against more generic content on larger sites. It’s all about the links: big sites have ‘em, small sites don’t. So how can niche sites with quality content leverage [...]

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Below is what happened in search today, as reported onSearch Engine Land and from other places across the web. From Search Engine Land: Obama Vs. McCain: Paid Search Keywords Valleywag (using data from Hitwise) posts about the paid search campaigns of the two major US presidential candidates, over the past 12 weeks. The post shows [...]

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I hope everyone be havin’ a great Talk Like a Pirate Day! It looks like Google added support fer Pirate in our user interface. I ‘ave t’ admit that I didn’ see that one comin’.Special thanks t’ th’ online pirate translator fer help wit’ this post, don’tcha know. May the “black spot” not darken your [...]

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Yahoo has announced that they have changed the Search Monkey enhanced results template to a new layout. Here is a before and after shot: Click to continue reading… More: continued here Powered by A+ Computer Professionals

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