Link building is hard work. Have you ever tried to get people to link to your pure commerce/commercial brochure-web site? You know how tough it is out there. The link economy has become so established, we’ve even got strategies built around the idea of never linking out. Once people perceive something to be valuable, they’ll [...]

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On day 1 of SMX East, I’ll be moderating the “What’s New With Local Search Marketing?” panel. On that panel, among others, will be Eric Stein, Director of Local Markets for Google. Rather than describe the litany of standard tools and options for marketers, Eric has offered to answer my questions in the presentation. Instead [...]

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Previously, I wrote of how Yahoo’s recent press day proved disappointing to me. Time for part two of that: how the Google-Yahoo ad deal is supposed to help Yahoo. Oh, it might, but not for the reasons Yahoo put out — the idea it would somehow get advertisers it was missing. More about that below, [...]

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The following is a guest blog post by Jeremy L. Knauff from Wildfire Marketing Group, highlighting many of the recent changes to the field of SEO. Marketing is constantly evolving and no form of marketing has evolved more over the last ten years than search engine optimization. That fact isn’t going to change anytime soon. [...]

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