Esquire explores what it calls “the Google Diaspora,” chronicling the departures of some of Google’s higher profile employees. There’s a lot of color but nothing really new here. In one sense the real story, which the magazine partly acknowledges, is how the company has managed to hold on to so many folks given the inclination [...]

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Anyone using YouTube for business purposes has a nice, new analytics tool at your disposal: data that shows the popularity of your videos down to the second. Talk about getting granular with analytics! It’s called “Hot Spots,” and Google announced it yesterday as an extension to the YouTube Insights analytics tool.The Hot Spots tab in [...]

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Much has been written about B2B search marketing programs designed for lead generation and customer acquisition purposes. For lead gen efforts, success metrics typically focus on volume of leads, cost per lead, and quality of lead. Many B2B marketers are starting to question this simplistic approach and are no longer willing to ignore [...]

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This month for our in house SEO interview series, we sat down to chat with Bill Scully, Director of eMarketing with Siemens Water Group.  Bill’s varied back ground and hands-on history has enabled him to showcase clear successes for his company, which has translated to a solid career path for himself.  Beyond that, Bill is [...]

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Where 2 Get It, a location based services and mapping solutions provider for businesses, recently announced its own video search engine optimization solution: video inside landing pages for local businesses. However is this really Video SEO, or just SEO which happens to include video?With declarations about Video SEO like those in Where 2 Get It’s [...]

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