Today: thoughts on this week’s news about the Yahoo-Google Ad deal and adCenter updates; in-depth look: the 95 character poet: using variations in ad copy; and “do you hate checking boxes? ” in this week’s free tips and tools.News from the search enginesGoogle AdWords and Yahoo Search Marketing: facts about the advertising agreementAt the Google-run [...]

continue reading.....

The Wall Street Journal (WSJ) covers Google’s slow, ambivalent move toward traditional marketing. During its first 10 years, the company grew almost entirely on user word of mouth and PR-driven news coverage. That has helped create a culture that is somewhat biased against traditional advertising. Yet we’ve seen more traditional ad buys from Google in [...]

continue reading.....

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.From Search Engine Land:Yahoo News Tests New Look, Targets Social Media UsersYahoo News is inviting its throngs of readers to try its next version, which has new design and content features. Readers will immediately notice [...] [...]

continue reading.....

Posted by willcritchlow We fall on the very search-engine-friendly side of SEO (I hesitate to use the phrase "white hat" because I think all the lines often blur). Despite this, I have a lot of respect for well-executed darker tactics and find it fascinating to watch and deconstruct them. What I don’t want, however, is [...]

continue reading.....

As Google Maps continues to roll out new features that competing map services don’t have, web users are rewarding it with big gains in traffic. A recent analyst report says Google is the number one maps site in terms of features and usability, and new Hitwise.com traffic data just shared this week with Search Engine [...]

continue reading.....