Looking for cheap gas? Sure, the price has been falling, but drivers are still looking to save. Enter Yahoo, which has rolled out a new shortcut that maps gas stations and gas prices directly within in the search results page.Just use the words “gas prices” or “cheap gas” followed by a ZIP [...]

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Back in March 2007, Google promised to begin anonymizing log data to better protect user privacy. That kicked off a wave of privacy pledges from competing search engines. In addition, by agreeing to limit itself, it inadvertently got the European Union to demand even faster data destruction. Below, a look at [...]

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Mithras Capital, a small Yahoo institutional shareholder, is suggesting that Microsoft take another look at Yahoo and buy the company for $22 per share. That’s $9 less than Microsoft’s original bid for Yahoo during the takeover saga earlier this year. Yahoo shares are now trading near their 52 week low. As of the stock market’s [...]

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Google has been posting advice on links all this week. The two previous posts were on link architecture and external linking. Yesterday’s post was on the topic of inbound links.Google explains that inbound links not only bring you visitors but can positively influence your Google rankings. But when can these links give [...]

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Today: Tools from Google AdWords and Yahoo Search Marketing that may not be news to everyone, but are definitely worth a second look. An in-depth guide to understanding the principles of The Long Tail and the practical application of it in SEM, followed up by the free read of the week.Google AdWords: daily budget toolI [...]

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