A new JupiterResearch, Marin Software-sponsored study has found some surprising things about large-search marketers and their SEM spending: more than 90 percent would spend as much as 22 percent more — if they had better tools and technology to manage complex campaigns. That potentially represents hundreds of millions — even billions — of dollars that [...]

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Last year, Common Craft produced a great, short video explaining RSS “in plain English.” The company is back now with another wonderful one, Web Search Strategies in Plain English. It’s less than three minutes long and does a great job explaining how to use some of the most simple “power” commands at [...] More: continued [...]

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Via Resource Shelf, we learn of a report in Library Journal that says Google is close to settling a three-year-old lawsuit with publishers surrounding Google Book Search. Meanwhile, some of Google’s university partners have banded together to launch their own book search service, Hathi Trust.In the legal case, five publishers sued to stop Google from [...]

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Posted by Danny Dover  This month marks the end of my first year at SEOmoz. I have spent literally hundreds of hours learning and trying to perfect my SEO and marketing skills. Although, I still have a ways to go to catch up with my expert co-workers, I have made a lot of progress. I [...]

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Having written about search for years, it’s often easy for me to mistakenly assume that everyone gets it. Search is where the customers are. Surely every business owner, large or small, understands by now the importance of appearing before these customers in search. Surely. But as I’ve looked for local businesses [...] More: continued here

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