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Maps Of Fires In Southern California: November 2008 Edition
Published in November 15th, 2008
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Google’s Relevancy Algorithms Change by Keyword: Longtail vs Core Category Words
Published in November 15th, 2008
Changes in Search
In recent years personalization, localization, universal search, search suggestion, and specialized algorithms like query deserves freshness have altered the landscape of search. But even outside of these add-ons, Google’s core relevancy algorithms are (at least to some degree) query dependent.
Competitive Keywords
When there are many matching search results for a given search query, [...]
Word of Mouth Marketing vs Search: When Top Google Rankings Are Worthless
Published in November 15th, 2008
As an SEO professional it is easy to over-estimate the value of top search engine rankings. After all, we sell traffic and rankings. In some cases (thin affiliate sites, for instance) good SEO is the difference between a website worth $34 dollars and $34 million dollars, but for many service based businesses top [...]
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