Posted by rebecca Stories, news, and other notable items from the past week: Google crashed between 8:40 and 9:55 ET yesterday, preventing people from Googling to find out why Google wasn’t working. Oh noes! Speaking of Google, they recently overhauled Google News as well as updated their blog search algorithm, and they’re allowing trademarks to [...]

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iProspect recently did a study which showed that the majority of people who respond to graphical ads do so via a latent action other than a click on the ad, like a search for the brand. Any such brand lift or indirect effect of advertising on content sites has generally been ignored by most advertisers [...]

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Google Webmaster Central have just updated their toolset, so now might be a good time to review it. For those new to Webmaster Central, Google offer a set of very useful tools that provide an insight into how Google handles your site. You can find out how your site is crawled, what keywords you rank [...]

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