Most the attempts at political SEO I have seen this year have been grassroots GoogleBombing or half-thought out campaigns asking fans to comment online (and the occasional robotic sounding request for viral content creation).

Obama was estimated to have spent over $2 million on Google ads, and Google political ad man Peter Greenberger claims that limited and inconsistent search ad spend hurt Hillary Clinton, going so far as saying

The McCain campaign was the savviest among the Republican presidential primary campaigns. We think it’s not a coincidence that the two savviest primary campaigns with Google are the winning ones.

How well rounded was their search engine marketing? How savvy were they with Google? Were they doing organic search optimization as well? Does anyone know a SEO working for one of their teams? Are any SEOs working for other political candidates like the Senators or members of the House of Representatives?

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