In House - A Column From Search Engine Land When you hear the phrase “in-house SEO expert” or “in-house SEO,” certain things immediately flash to mind. There’s the glamour bits built around the perceptions fostered from hearing of six-figure salaries, or direct involvement in big projects and depth of contact many in-house search marketers seem to have within the executive workings of their companies.

Add to this the ability to take a site from dud to stud in a matter of months with proper, well executed SEO plans, and being an “in-house SEO expert” sounds pretty good.

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