As I watch search marketers often continue to obsess about things likePageRank, I wanted to do a personal post / wake-up call related to ourSMX Local & Mobile Search Marketing show happening next month in San Francisco, July 24-25. Because for all the buzz that goes on around link building, link baiting, PageRank sculpting and so on, too many people are overlooking the new and prosperous frontiers of local and mobile search.
If a picture is worth a 1,000 words, then I shouldn’t have to write anything further to explain the importance of local search. Look at the screenshot above. That shows you everything I see on my screen, without scrolling, in response to a search forsan francisco plumber. The local search results dominate the page — the "regular" search results, thanks tohow blended search now works, hardly show at all.
As for mobile, Google’salready remarked on several occasions as to how much the iPhone is pushing mobile search ahead in general. With the new 3G version of the iPhone about to come out, things should accelerate even more.
Search Engine Land executive editor Chris Sherman, along with local/mobile search expert and Search Engine Land contributing editor Greg Sterling, have assembled a wonderful show that look in depth at both local and mobile search tactics and issues. Among the sessions: