Strictly Business - A Column From Search Engine Land Let’s face it, life is about priorities. There’s never enough time, money, or resources for everything. Consequently, we must prioritize. Doing so forces us to choose between what we want and what we actually need.

And marketers are anything but exempt from such choices.

When times are good—and we have a bit more money to work with—we can be creative and try some new things. But when times get tough and we need to tighten our belts, we’re often forced to determine what initiatives we can’t live without. And posthaste.

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