Yesterday, I received a package all the way from the United Kingdom. It was a chocolate bar but it was packaged differently. The cover around the bar had a personalized message to me that read: Hey Barry, We wanted to send you a treat to introduce ourselves! To find out who we are type: “Who…

Please visit Search Engine Land for the full article.

See more here: 

Chocolate Social/Search Marketing: “Who Sent Me Chocolates?”