New mobile search data has just been released by comScore’s M:Metrics unit. Generally the data show mobile search penetration growing and frequency increasing. The market share data show Google as the dominant mobile search engine across six countries, with the US market being most competitive.
The U.K. saw the greatest percentage of mobile users accessing search at 9.5 percent. The US was next with 9.2 percent (but the actual subscriber numbers are greater). The EU average was 5.6 percent.
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