Posted by Danny Dover
Everyday a fiercely competitive battle takes place online over capturing the attention of millions of readers. As a result the blogosphere constantly changes shape and different players thrust forward as content kings for the day. Lately, I have been trying to find out what forces control this volatile scene. I have been looking for recurring themes and hoping to find useful correlations.
Last Friday, (August 15th, 2008) I took a snapshot of the Internet’s top blogs. This freeze frame identifies the blogs that have developed the skills necessary to compete. Unlike traditional top blog lists, I did not seek to place blogs in order of perceived importance. Instead, I combined public lists of top blogs ordered by the amount of inlinks (Technorati), amount of community subscriptions (Bloglines), ability to start and follow trends (BlogPulse) and the ability to thrive in foreign markets (Wikio). I then weighed each individual blog against its all encompassing internet performance using SEOmoz’s Trifecta Tool. The result is a list of blogs that have proven to be powerful in all aspects of Internet success.
My hope is that by analyzing what all of these blogs have in common, I can learn how to become a better internet citizen and participant. Simultaneously I want to share my findings and gain additional insight by learning from all of your unique perspectives and experiences. I have already identified some common traits and trends below and I look forward to learning more from all of you.
Big Corporations Don’t Dominate, Yet…
Of the 100 proven blogs in my sample, 66% were self owned. This leads me to believe that blogging is still dictated by ability rather than budget.
Branding That Works
Think the Market is Over Saturated? Think Again
Its as Much About Who One Writes for as it is About Who is Doing the Writing
It is my hope that others will be able to learn from my research. If I have learned only one thing about this industry, it is that online there is always more opportunity than one person could ever possibly need. By pooling resources and cooperating, I think we can beat the battle that takes place in the blogosphere and receive the mutual benefits that come with the victory.
If you are an experienced blogger, feel free to share your opinions and expertise in the comments. This post is very much a work in progress. As always, feel free to e-mail me or send me a private message if you have any suggestions on how I can make my posts more useful. Thanks!
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