Toolbar PageRank penalties are nothing new to the SEO world, we see them all the time. But when Todd Friesen broke the news that FindLaw.com is marketing a new advertising service to sell links that will “help you increase your company’s visibility, rank and penetration within natural search results on major search engines such as Google,” as the FindLaw email said, the legal industry was somewhat shocked.

Back in October 2007, we reported that Google officially said that selling or buying links can hurt your PageRank and/or rankings in Google. We then saw the sledge hammer hit and sites noticed that their Toolbar PageRank scores dropped drastically. But even with all this publicity and all the official Google documentation, FindLaw.com managed to send out an email marketing blast to sell text links that are marketed to increase a site’s rankings.

What happened? FindLaw.com noticed that their Toolbar PageRank score dropped from a 7 to a 5.

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