Google has launched Google Insights for Search, a tool that helps advertisers and marketers understand searcher behavior. The tool offers a comprehensive set of statistics based on search volume and patters. You can compare seasonal trends, geographic distributions, category-specific searches and you can group all these variables together to get extremely specific. In addition, Google allows you see “rising searches” overall or in a specific filter that you have set up.

Overall, this seems to be a huge extension to Google Trends, Google Ad Planner and the tools available within AdWords to advertisers. I will share some examples with you below, in order to help you understand the powerful set of features Google Insights for Search can offer you.

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