This morning I reported at the Search Engine Roundtable that several webmasters began noticing three values being displayed under some AdWords ads that might reveal some details on how Google may rank AdWords ads. The scores include the “Pscore,” “mCPC,” and “thresh.”
Danny and I took guesses at what each might mean and the mCPC seems likely to be the minimum cost-per-click for the ad. Thresh might refer to a threshold score for if or where the ad display, while the Pscore might be a Google quality score metric of some sort - we guess.
