Loren Baker covered a small update to Google’s Merchant Search, which we outed back in May. Currently, Google Merchant Search is available in the UK and allows you to compare loan providers.
When I covered it originally, it wasn’t available to everyone, but now it appears to be live. Conduct a search for secured loans and you will see an enhanced AdWords ad for www.google.co.uk/MerchantSearchBeta. Here is a screen capture:
