Over the past several months, we have been hearing report after report that Google is changing the search results based on the case sensitivity of the search phrase. Matt Cutts of Google in May was confused by my reports of case sensitivity as well but never really confirmed or denied the reports. In addition, according to the official Google documentation, Google is not case sensitive. Yes, Google says, “searches for george washington, George Washington, and gEoRgE wAsHiNgToN will all return the same results.”

Last night, during the Webmaster Help Group chat session, the question was brought up in the Q&A box. John Muller of Google was the first Googler to admit that Google may, on some occasions, take case into account on a search result. I have posted the Q&A transcript, so let me quote it for you:

Click to continue reading…

More: continued here