We’ve all seen those one-and-done link building campaigns. Maybe even some of us have had clients push for them. They never work. It’s like Matthew McConaughey’s abs. Do you really believe that he only goes to the gym for a two-month stint to maintain those perfect pectorals? Doubtful. Why do…

Please visit Search Engine Land for the full article.

Read the article – 

How 5 Years Of Doing The Right Things Can Be Undone In 9 Months Of Doing Nothing